Angel Street Capital, LLC recently participated in Placester, Inc’s Series Seed Preferred equity raise. Placester, located in Cambridge, MA, participated in the TechStars Boston 2011 program. Placester is an Ad Network for the real estate industry and it’s platform provides value to both advertisers and publishers by enabling the ordering, serving, and fulfillment of ads in the real estate vertical.
For advertisers Placester’s platform serves as a hub to plan, purchase, and monitor advertising across multiple vertical-specific and traditional publishers offering increased ROI through access and analytics. For publishers the platform is a complete solution for order management and scheduling as well as ad serving. Placester’s technology allows publishers to reduce operation costs while improving pricing through data and access.
The founders of Placester are Frederick Townes, the CTO of Mashable, and Matt Barba, a real estate veteran.