INTERNET RADIO SOCIAL BUZZ
Social Media is a key indicator of audience engagement and what is resonating in the social media ecosphere. While there are a number of social media channels for purposes of this analysis I chose Twitter. I utilized the services of Socialping, a company that specializes in Twitter audience metrics. Socialping provides twitter analysis including monitoring key words. I decided that I would apply Socialping measurement to Internet Radio. I created watch lists for key words for the following;, iHeartradio, Pandora, TuneIn, KROQ, Rdio, WBLS and Spotify. The measurement period is for one week beginning 2/25 – 3/3.
Unique Reach | |||||
| Service | Followers | Tweets | Retweets | ALL | Average |
| Iheart | 154,957 | 9,993 | 6,553 | 16,546 | 2,909,856 |
| KROQ | 68,570 | 1,554 | 2,128 | 3,682 | 1,248,637 |
| Pandora | 148,716 | 521,263 | 118,693 | 639,956 | 35,760,075 |
| Rdio | 90,145 | 10,403 | 7,905 | 18,308 | 3,768,454 |
| Slacker | 41,270 | 20,952 | 481 | 21,433 | 1,430,976 |
| Spotify | 436,545 | 275,878 | 38,230 | 314,108 | 35,500,325 |
| Tunein | 42,649 | 68,691 | 18,147 | 86,838 | 7,000,918 |
| WBLS | 7,096 | 2,107 | 413 | 2,520 | 679,258 |
The above data reveals several key findings;
1) Spotify is the leader in followers with almost 3x that of Pandora. This is probably due to its more international offerings. However, Pandora and Spotify have approximately the same reach.
2) iHeart radio has more followers than Pandora. However, the # of tweets is only 3% of that for Pandora (Note: iHeart’s radio audience as reported by Triton Digital is 15.9% of Pandora’s). Has Clear Channel driven people to follow but they are not engaging with the service?
3) One of the top single stations in the country, KROQ has roughly half the followers of iHeart Radio.
4) While Tunein has less than one third the number of followers as iHeart they have 3x the reach.