Angel Street Capital, LLC Invests in CLOSELY

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Last week we closed on an investment in Closely.  Closely has brought a number of local merchant marketing tools together in one platform.  

The Company has just launched Perch 2.0 which brings reviews, social posts and promotions for you and your competition, all in one place. A significant change in this new version is the new Home screen where activity of all watched businesses is shown in a live stream. Popular posts are highlighted, so it’s really easy to understand which activity is most popular with consumers.


Nielsen has announced plans to utilize the same audience panels for website measurement for measurement of Internet radio.  As I have espoused for many years why would you use estimates when you can have actual audience data.  That is one of the great features of Internet radio and helps advertisers have more confidence in audience data.  Of course the other great attribute is an advertiser can actually know that an ad was heard unlike terrestrial radio where affidavits just reflect the fact that the ad was played but no data is available as to how many people heard the ad (other than to apply the estimated audience).

Given Nielsen’s clout they may be able to pull this off but I don’t believe its a good thing for Internet radio.

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