TRULIA is Advertising on Internet Radio

Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move.  Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning:

Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping on the word Trulia: cruelia, foolia, youlia, carpoolia, toolia.


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Digital Revenue – We Need a Breakout

The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total.  However, while spot radio was down 3%, digital revenue increased 18% over 2012.  The percentage of digital revenue is still small, only 5%.  Digital represents the greatest hope for increasing radio revenue.

We need better information on the components of digital revenue as there are many;

  • Website advertising (banners and pre rolls)
  • Streaming audio ads (desktop and mobile/ banners and pre rolls)
  • Other destination sites (separate URL – local community news, events, etc.)
  • Reselling other tools to advertisers (reputation management, SEO/SEM, social media, etc)
  • Some radio groups understand the need to be competitive for digital revenue and are forming digital agencies.
  • As the percentage of digital revenue increases we need additional data to understand what areas are gaining the most traction.
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Angel Street Capital invests in flexReceipts

logoAngel Street Capital, LLC recently completed an investment in flexReceipts, Inc. based in Orlando, FL.

flexReceipts, the leading enhanced digital receipts solution, offers retailers a post-sale opportunity to communicate with their customers. flexReceipt’s enriched receipts build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. The company’s patent-pending software allows retailers to add social media links, videos and customized offers to digital receipts. Go Beyond the Sale! Learn more at

Watch the product offering video here.