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christmas gift for someone just started dating There have been a number of articles and speeches recently where people are questioning Pandora’s self reported audience. Is it 8.06% or 4%? While I do believe we need third-party measurement, that already exists with Triton Digital’s Webcast Metrics. From the rumor mill I also understand Triton is going to be measuring individual markets which will include Pandora.http://www.federlabitalia.org/?wiferko=binary-options-signals-free-online&1ab=bb
click resources Why is audience measurement important? Audience measurement is used as a planning tool. It is especially useful where audience metrics are utilized to determine delivery of an advertising campaign. Pandora and Internet radio have not such problem. With Internet radio you know how many people heard your ad. It is not an estimate unlike terrestrial radio. This is perhaps why most agencies buying Internet radio are not as hot under the collar as terrestrial radio in attacking Pandora’s audience estimates.binäre optionen banc de swiss
helpful hints Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move. Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning:
treading opzioni binarie Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping on the word Trulia: cruelia, foolia, youlia, carpoolia, toolia.
click here for more info The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total. However, while spot radio was down 3%, digital revenue increased 18% over 2012. The percentage of digital revenue is still small, only 5%. Digital represents the greatest hope for increasing radio revenue.
you can try these out We need better information on the components of digital revenue as there are many;
- Website advertising (banners and pre rolls)
- Streaming audio ads (desktop and mobile/ banners and pre rolls)
- Other destination sites (separate URL – local community news, events, etc.)
- Reselling other tools to advertisers (reputation management, SEO/SEM, social media, etc)
- Some radio groups understand the need to be competitive for digital revenue and are forming digital agencies.
- As the percentage of digital revenue increases we need additional data to understand what areas are gaining the most traction.
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