Today DiJiPOP announced that it has secured an additioanal round of equity financing in the amount of $1 Million. Angel Street participated in this round which was led by a fellow angel investor William Cesare. DiJiPOP is headquartered in Rhode Island and was launched out of the start up incubator program Betaspring in 2009. Angel Street also had invested in Betaspring. DiJiPOP helps e-commerce retailers better manage ad space on their site, by providing a highly targeted automated solution that easily embeds into the retailer’s site. The new money raised will be used for sales and marketing expansion, technology development and creating of a client services division.
We were drawn to several positive aspects of DiJiPOP including its experienced management team and advertising technology platform that results in a recurring revenue model. We are quite familiar with ad platforms having developed one for Internet radio while we owned Ando Media, LLC.