Sharetown is a platform and a marketplace that allows simple, convenient, and social ways for individuals in local communities to connect and safely sell, rent, or share goods and services with family, friends, and neighbors. Sharetown is revolutionizing the local face to face transaction by empowering individuals in local communities to leverage their underutilized assets […]
Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move. Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning: Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping […]
The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total. However, while spot radio was down 3%, digital revenue increased 18% over 2012. The percentage of digital revenue is still small, only 5%. Digital represents the greatest hope for increasing radio revenue. We need better information on the […]
Angel Street Capital, LLC recently completed an investment in flexReceipts, Inc. based in Orlando, FL. flexReceipts, the leading enhanced digital receipts solution, offers retailers a post-sale opportunity to communicate with their customers. flexReceipt’s enriched receipts build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. The company’s patent-pending software […]
Last week we closed on an investment in Closely. Closely has brought a number of local merchant marketing tools together in one platform. The Company has just launched Perch 2.0 which brings reviews, social posts and promotions for you and your competition, all in one place. A significant change in this new version is […]
Nielsen has announced plans to utilize the same audience panels for website measurement for measurement of Internet radio. As I have espoused for many years why would you use estimates when you can have actual audience data. That is one of the great features of Internet radio and helps advertisers have more confidence in audience […]
Ever since the rise of Pandora’s audience there has been an effort to try to position the service as “not radio”. I understand the defensive posture that terrestrial radio would like to take but in my view anything that competes with you is probably quite similar in nature. Consumption of audio takes many forms but […]
Google has finally arrived at the Internet Radio table although I must say the name of its service, “Google Play Music All Access” leaves something to be desired. Apple will most likely follow by the end of the year. There are still a lot of unknown details especially if any free ad-supported models will be […]
We just returned from the NAB last week and while there we attended the NAB’s day long session, Digital Strategies for Broadcasters. The panels were well prepared but sadly there were only 60 people in the room (92,414 attendees at NAB). One of the better panels covered the connected car. Panelists were from the Consumer […]
Social Media is a key indicator of audience engagement and what is resonating in the social media ecosphere. While there are a number of social media channels for purposes of this analysis I chose Twitter. I utilized the services of Socialping, a company that specializes in Twitter audience metrics. Socialping provides twitter analysis including monitoring key […]