Angel Street Capital Invests in Sharetown

his comment is here STLogo-01Sharetown is a platform and a marketplace that allows simple, convenient, and social ways for individuals in local communities to connect and safely sell, rent, or share goods and services with family, friends, and neighbors. Sharetown is revolutionizing the local face to face transaction by empowering individuals in local communities to leverage their underutilized assets and helping them make and save money. Traditional classified like platforms and marketplaces are not solving many of the current trust issues and social engagement problems and opportunities their users have today. Sharetown solves these problems by providing a trusted and socially engaging experience, in essence becoming the evolution of the traditional classified model and enabling true peer to peer collaborative consumption. Sharetown also provides opportunities for local media companies and other locally focused brands to partner, license the platform, and provide this experience to their end consumers while also providing a unique “non-advertising” revenue opportunity they are not touching today.

Questioning Pandora’s Audience — Anything Better to Do?

http://moragbrand.com/?ljap=fare-soldi-gta-5&2da=e9 There have been a number of articles and speeches recently where people are questioning Pandora’s self reported audience.  Is it 8.06% or 4%?  While I do believe we need third-party measurement, that already exists with Triton Digital’s Webcast Metrics.  From the rumor mill I also understand Triton is going to be measuring individual markets which will include Pandora.

http://jonmcculloch.com/?svil=Knox-trading-di-opzioni-binarie&174=92 Knox trading di opzioni binarie Why is audience measurement important?  Audience measurement is used as a planning tool.  It is especially useful where audience metrics are utilized to determine delivery of an advertising campaign.  Pandora and Internet radio have not such problem.  With Internet radio you know how many people heard your ad.  It is not an estimate unlike terrestrial radio.  This is perhaps why most agencies buying Internet radio are not as hot under the collar as terrestrial radio in attacking Pandora’s audience estimates.

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TRULIA is Advertising on Internet Radio

get redirected here Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move.  Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning:

binary options trading singapore Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping on the word Trulia: cruelia, foolia, youlia, carpoolia, toolia.

http://vgo.vn/?zerkalo=come-ricevere-il-bonus-di-25-euro-in-opzioni-binarie&146=b1  

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Digital Revenue – We Need a Breakout

sekunden trading The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total.  However, while spot radio was down 3%, digital revenue increased 18% over 2012.  The percentage of digital revenue is still small, only 5%.  Digital represents the greatest hope for increasing radio revenue.

go site We need better information on the components of digital revenue as there are many;

  • Website advertising (banners and pre rolls)
  • Streaming audio ads (desktop and mobile/ banners and pre rolls)
  • Other destination sites (separate URL – local community news, events, etc.)
  • Reselling other tools to advertisers (reputation management, SEO/SEM, social media, etc)
  • Some radio groups understand the need to be competitive for digital revenue and are forming digital agencies.
  • As the percentage of digital revenue increases we need additional data to understand what areas are gaining the most traction.
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Angel Street Capital invests in flexReceipts

http://broadwaybathrooms.com/?deribene=binaere-optionen-sicher-handeln&a06=de logoAngel Street Capital, LLC recently completed an investment in flexReceipts, Inc. based in Orlando, FL.

auto pzioni binario flexReceipts, the leading enhanced digital receipts solution, offers retailers a post-sale opportunity to communicate with their customers. flexReceipt’s enriched receipts build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. The company’s patent-pending software allows retailers to add social media links, videos and customized offers to digital receipts. Go Beyond the Sale! Learn more at www.flexreceipts.com

dig this Watch the product offering video here.

Angel Street Capital, LLC Invests in CLOSELY

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http://www.soundofthesirens.net/?delimeres=options-brokers-reviews&458=fb Last week we closed on an investment in Closely.  Closely has brought a number of local merchant marketing tools together in one platform.  

opzioni digitali su internet campaign 71&p fare 20trading&gclid cmumh4d_rmmcfqvitaod0wwaig The Company has just launched Perch 2.0 which brings reviews, social posts and promotions for you and your competition, all in one place. A significant change in this new version is the new Home screen where activity of all watched businesses is shown in a live stream. Popular posts are highlighted, so it’s really easy to understand which activity is most popular with consumers.

NIELSEN – YOU HAVE TO BE JOKING

handel opcje binarne opinie Nielsen has announced plans to utilize the same audience panels for website measurement for measurement of Internet radio.  As I have espoused for many years why would you use estimates when you can have actual audience data.  That is one of the great features of Internet radio and helps advertisers have more confidence in audience data.  Of course the other great attribute is an advertiser can actually know that an ad was heard unlike terrestrial radio where affidavits just reflect the fact that the ad was played but no data is available as to how many people heard the ad (other than to apply the estimated audience).

get redirected here Given Nielsen’s clout they may be able to pull this off but I don’t believe its a good thing for Internet radio.

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IS PANDORA RADIO? – WHY THIS IS A RIDICULOUS QUESTION

http://istore-buy.com/bestsellers/tastylia.html Get Tastylia (Tadalafil Oral Strips) to buy Ever since the rise of Pandora’s audience there has been an effort to try to position the service as “not radio”.  I understand the defensive posture that terrestrial radio would like to take but in my view anything that competes with you is probably quite similar in nature.  Consumption of audio takes many forms but in the end there are only so many hours in a day.  Listening to Pandora most likely means less time spent listening to terrestrial radio (or did all of the 69.5 million active Pandora users never listen to terrestrial radio?).  We can argue about which form listeners prefer.   Currently terrestrial radio has the lion share of listening.  Pandora’s audience seems to have peaked.

Frankly I’m surprised that Pandora has not attempted more music curation and localization (they certainly have the user data given registration).  Could I choose which version I want?  Time will tell.

Internet Radio – The Choices Keep Coming

Google has finally arrived at the Internet Radio table although I must say the name of its service, “Google Play Music All Access” leaves something to be desired.  Apple will most likely follow by the end of the year.  There are still a lot of unknown details especially if any free ad-supported models will be forthcoming.  One thing is for sure, there are only so many hours in a day to listen so most likely everyone’s share will decrease.  This includes terrestrial radio.  Terrestrial radio appears too busy trying to bail out the waning AM radio service and  make non interactive HD radio work to attack IP audio.  CBS was an early leader but their bets did not pay off.  Clear Channel has now grown an impressive Internet radio service with over 30 Million registered users.  However, we have gotten to the point where Clear Channel’s future interests may not fully align with the rest of the radio industry.

Digital Strategies for Broadcasters at NAB

We just returned from the NAB last week and while there we attended the NAB’s day long session, Digital Strategies for Broadcasters.  The panels were well prepared but sadly there were only 60 people in the room (92,414 attendees at NAB).  One of the better panels covered the connected car.  Panelists were from the Consumer Electronics Association, Connected Vehicle Trade Association and a consultant formerly with Lexus/Toyota/Scion.  One slide I wanted to highlight came from Michael Bergman from CEA.  This slide illustrates what is projected to occur through 2016 in the car.  Note Internet radio growth with over 80% in-car penetration by 2016.  Penetration is more than twice that of HD Radio.  As I have posted previously HD radio lacks full two-way interactivity, a few extra channels with no compelling advantage in content and/or audio quality cannot compete with Internet radio.  The Digital Strategies session opened with a chart showing current internet listening vs. terrestrial radio.  Obviously an emphasis on today rather than the future…

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