RADIO – “CANNIBALIZE YOURSELF OR SOMEONE ELSE WILL”

this website As one of the founders of Ando Media I keenly follow developments in measuring Internet radio audience.  As can be seen in the following graph, terrestrial radio’s Internet radio audience has flatlined for some time, no pulse, no signs of life.

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http://mortimer.ca/?page_id=131 This data is taken from Triton Digital’s monthly audience ranker (formerly Ando Media).  The slight dip in July 2011 represents a summer seasonal decline as this same listening pattern happened in 2010.  Of course Pandora stands out on this graph.  The top 5 broadcasters include Clear Channel and CBS.  They have a long way to go to catch Pandora.  I am hopeful that Clear Channel will close at least some of the gap due to its elimination of all ads in its streams and new customization options announced 9/8/11.  The most recent Triton Digital ranker for September is too soon so reflect any impact these moves may have.

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buy Priligy 25 mg in Plano Texas I have just read Steve Jobs biography.  He stated that “if you don’t cannibalize yourself, someone else will.”  This is the position the radio industry is in. Many broadcasters are afraid that promoting their stream will result in declines in their over the air audience.  Yes it may in the short term but long term it’s either offer the listener what they want or they will go elsewhere.  Where did all of that Pandora listening come from?

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original site This is the position the radio industry is in.  All stations should cut back substantially on their ad units.  This is one tactic that stations can take immediately and increase their audience.  Sell two spots per hour make it a premium offering to advertisers.  These two advertisers get audio, preroll and display opportunities.  Make sure there are a number of different creatives for each ad type to avoid listener fatigue.  This is only step one in what terrestrial radio stations that are streaming need to accomplish.  Personalization and customization are next.

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Angel Street Capital Invest in Mercury

weblink Angel Street Capital has participated in Mercury’s latest equity raise.  Mercury (www.mpmri.com) has been in business for over 50 years providing direct mail and printing services.  Over the last few years they have been transitioning their business into a digital marketing firm.  Mercury works with customer data and develops strategies to enhance that data for more accurate and effective campaigns.

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enter site Mercury is developing the TWOBOLT Marketing Platform, an easy-to-use, online direct marketing solution designed specifically for small businesses. It offers multi-channel direct marketing services like print, mail, email, mobile, and social networks with NO installation fees or binding contracts . TWOBOLT delivers better response rates with measurable ROI through a simple, online interface.

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خيار ثنائي لMT4 Robert J. Maccini of Angel Street has joined Mercury’s Board of Directors.

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