Sharetown is a platform and a marketplace that allows simple, convenient, and social ways for individuals in local communities to connect and safely sell, rent, or share goods and services with family, friends, and neighbors. Sharetown is revolutionizing the local face to face transaction by empowering individuals in local communities to leverage their underutilized assets and helping them make and save money. Traditional classified like platforms and marketplaces are not solving many of the current trust issues and social engagement problems and opportunities their users have today. Sharetown solves these problems by providing a trusted and socially engaging experience, in essence becoming the evolution of the traditional classified model and enabling true peer to peer collaborative consumption. Sharetown also provides opportunities for local media companies and other locally focused brands to partner, license the platform, and provide this experience to their end consumers while also providing a unique “non-advertising” revenue opportunity they are not touching today.
Social Media is a key indicator of audience engagement and what is resonating in the social media ecosphere. While there are a number of social media channels for purposes of this analysis I chose Twitter. I utilized the services of Socialping, a company that specializes in Twitter audience metrics. Socialping provides twitter analysis including monitoring key words. I decided that I would apply Socialping measurement to Internet Radio. I created watch lists for key words for the following;, iHeartradio, Pandora, TuneIn, KROQ, Rdio, WBLS and Spotify. The measurement period is for one week beginning 2/25 – 3/3.
The above data reveals several key findings;
1) Spotify is the leader in followers with almost 3x that of Pandora. This is probably due to its more international offerings. However, Pandora and Spotify have approximately the same reach.
2) iHeart radio has more followers than Pandora. However, the # of tweets is only 3% of that for Pandora (Note: iHeart’s radio audience as reported by Triton Digital is 15.9% of Pandora’s). Has Clear Channel driven people to follow but they are not engaging with the service?
3) One of the top single stations in the country, KROQ has roughly half the followers of iHeart Radio.
4) While Tunein has less than one third the number of followers as iHeart they have 3x the reach.
Angel Street Capital has invested in CMP.LY’s Series Seed Preferred Stock offering. Tech Crunch coverage of the CMP.LY funding can be viewed at http://techcrunch.com/2011/03/23/cmply-raises-750k-seed-round/
CMP.LY’s patent-pending system of iconic compliance tools is the first, and only, commercial solution to address the unique challenges of disclosure in social media. CMP.LY codes and badges provide clear disclosure on their own and also link back to complete disclosures as required for regulatory needs and documented best practices. CMP.LY makes it easy for marketers to include the disclosures required by the FTC and the OFT in sponsored blog posts, Facebook updates, and even Tweets. The company is developing similar tools to allow companies to comply with FDA, SEC/FINRA and other regulations. The company also provides tools to document and report on compliance and measure campaign-specific ROI.