Angel Street Capital Invests in Sharetown

click STLogo-01Sharetown is a platform and a marketplace that allows simple, convenient, and social ways for individuals in local communities to connect and safely sell, rent, or share goods and services with family, friends, and neighbors. Sharetown is revolutionizing the local face to face transaction by empowering individuals in local communities to leverage their underutilized assets and helping them make and save money. Traditional classified like platforms and marketplaces are not solving many of the current trust issues and social engagement problems and opportunities their users have today. Sharetown solves these problems by providing a trusted and socially engaging experience, in essence becoming the evolution of the traditional classified model and enabling true peer to peer collaborative consumption. Sharetown also provides opportunities for local media companies and other locally focused brands to partner, license the platform, and provide this experience to their end consumers while also providing a unique “non-advertising” revenue opportunity they are not touching today.

Questioning Pandora’s Audience — Anything Better to Do?

trading on line turbo There have been a number of articles and speeches recently where people are questioning Pandora’s self reported audience.  Is it 8.06% or 4%?  While I do believe we need third-party measurement, that already exists with Triton Digital’s Webcast Metrics.  From the rumor mill I also understand Triton is going to be measuring individual markets which will include Pandora.

Pregabalin to buy uk Why is audience measurement important?  Audience measurement is used as a planning tool.  It is especially useful where audience metrics are utilized to determine delivery of an advertising campaign.  Pandora and Internet radio have not such problem.  With Internet radio you know how many people heard your ad.  It is not an estimate unlike terrestrial radio.  This is perhaps why most agencies buying Internet radio are not as hot under the collar as terrestrial radio in attacking Pandora’s audience estimates.

Enhanced by Zemanta

Internet Radio – The Choices Keep Coming

anyoption modell Google has finally arrived at the Internet Radio table although I must say the name of its service, “Google Play Music All Access” leaves something to be desired.  Apple will most likely follow by the end of the year.  There are still a lot of unknown details especially if any free ad-supported models will be forthcoming.  One thing is for sure, there are only so many hours in a day to listen so most likely everyone’s share will decrease.  This includes terrestrial radio.  Terrestrial radio appears too busy trying to bail out the waning AM radio service and  make non interactive HD radio work to attack IP audio.  CBS was an early leader but their bets did not pay off.  Clear Channel has now grown an impressive Internet radio service with over 30 Million registered users.  However, we have gotten to the point where Clear Channel’s future interests may not fully align with the rest of the radio industry.

Digital Strategies for Broadcasters at NAB

see here We just returned from the NAB last week and while there we attended the NAB’s day long session, Digital Strategies for Broadcasters.  The panels were well prepared but sadly there were only 60 people in the room (92,414 attendees at NAB).  One of the better panels covered the connected car.  Panelists were from the Consumer Electronics Association, Connected Vehicle Trade Association and a consultant formerly with Lexus/Toyota/Scion.  One slide I wanted to highlight came from Michael Bergman from CEA.  This slide illustrates what is projected to occur through 2016 in the car.  Note Internet radio growth with over 80% in-car penetration by 2016.  Penetration is more than twice that of HD Radio.  As I have posted previously HD radio lacks full two-way interactivity, a few extra channels with no compelling advantage in content and/or audio quality cannot compete with Internet radio.  The Digital Strategies session opened with a chart showing current internet listening vs. terrestrial radio.  Obviously an emphasis on today rather than the future…

Screen Shot 2013-04-16 at 9.42.15 AM

INTERNET RADIO SOCIAL BUZZ

Social Media is a key indicator of audience engagement and what is resonating in the social media ecosphere.  While there are a number of social media channels for purposes of this analysis I chose Twitter.  I utilized the services of Socialping, a company that specializes in Twitter audience metrics. Socialping provides twitter analysis including monitoring key words.  I decided that I would apply Socialping measurement to Internet Radio.   I created watch lists for key words for the following;, iHeartradio, Pandora, TuneIn, KROQ, Rdio, WBLS and Spotify.  The measurement period is for one week beginning 2/25 – 3/3.

http://blog.uniwatches.dk/?fliper=bin%C3%A4r-option-erfahrungen&9d7=21   http://kdry.com/?primetos43=operazioni-binarie-esercizi&ecf=10   enter site   binary options min deposit 50   binära optioner swiss  

du wirst es kennenlernen erich kästner Unique Reach

http://aliciamathlin.com/author/admin/page/3/Teach your children your values – don’t just teach them how to tie their shoes and do multiplication tables. Teach them how to think about the important things in life.