Digital marketing simplified for local merchants

In December, we closed on an investment in Closely.  Closely has brought a number of local merchant marketing tools together in one platform.

Closely has just launched Perch 2.0 which brings reviews, social posts and promotions for you and your competition, all in one place. A significant change in this new version is the new Home screen where activity of all watched businesses is shown in a live stream. Popular posts are highlighted, so it’s really easy to understand which activity is most popular with consumers.

Learn more at

A video of CEO Perry Evans talking about the launch of Closely’s “Perch” application is below.

Our Take

As in most business we are always concerned with what our competition is doing.  Closely’s Perch platform allows SMB’s to monitor what their competitors are doing in social media and then react.