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Robert Maccini

ANGEL STREET CAPITAL INVESTS IN PLACESTER

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Angel Street Capital, LLC recently participated in Placester, Inc’s Series Seed Preferred equity raise.  Placester, located in Cambridge, MA, participated in the TechStars Boston 2011 program.  Placester is an Ad Network for the real estate industry and it’s platform provides value to both advertisers and publishers by enabling the ordering, serving, and fulfillment of ads in the real estate vertical.

For advertisers Placester’s platform serves as a hub to plan, purchase, and monitor advertising across multiple vertical-specific and traditional publishers offering increased ROI through access and analytics. For publishers the platform is a complete solution for order management and scheduling as well as ad serving. Placester’s technology allows publishers to reduce operation costs while improving pricing through data and access.

The founders of Placester are Frederick Townes, the CTO of Mashable, and Matt Barba, a real estate veteran.

Robert Maccini

Angel Street Capital Invests in DijiPOP, LLC

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Today DiJiPOP announced that it has secured an additioanal round of equity financing in the amount of $1 Million.  Angel Street participated in this round which was led by a fellow angel investor William Cesare.  DiJiPOP is headquartered in Rhode Island and was launched out of the start up incubator program Betaspring in 2009.  Angel Street also had invested in Betaspring.   DiJiPOP helps e-commerce retailers better manage ad space on their site, by providing a highly targeted automated solution that easily embeds into the retailer’s site.  The new money raised will be used for sales and marketing expansion, technology development and creating of a client services division.

We were drawn to several positive aspects of DiJiPOP including its experienced management team and advertising technology platform that results in a recurring revenue model.  We are quite familiar with ad platforms having developed one for Internet radio while we owned Ando Media, LLC.