Sharetown is a platform and a marketplace that allows simple, convenient, and social ways for individuals in local communities to connect and safely sell, rent, or share goods and services with family, friends, and neighbors. Sharetown is revolutionizing the local face to face transaction by empowering individuals in local communities to leverage their underutilized assets and helping them make and save money. Traditional classified like platforms and marketplaces are not solving many of the current trust issues and social engagement problems and opportunities their users have today. Sharetown solves these problems by providing a trusted and socially engaging experience, in essence becoming the evolution of the traditional classified model and enabling true peer to peer collaborative consumption. Sharetown also provides opportunities for local media companies and other locally focused brands to partner, license the platform, and provide this experience to their end consumers while also providing a unique “non-advertising” revenue opportunity they are not touching today.
Angel Street Capital recently completed an investment in Go Local, LLC, the parent of Go Local Providence, LLC.
GoLocal24 is creating the next model for local digital news and information .
By providing high value local content, GoLocal24 is creating a highly efficient, scalable and highly monetizable mid-sized market model for next generation media.
In GoLocal24’s first market Providence, RI, GoLocalProv.com http://GoLocalProv.com> is the “go to” local Web experience that breaks the biggest local stories – sports, high school sports – GAME ON, weather, news, politics, arts, entertainment – and it allows users to go as deep as they wish. In less than ten months, the platform reached 30% market share.
Leveraging branded, credible, and respected contributors, GoLocal creates the content, social experience and advertising opportunity that is unmatched. Information is delivered through multimedia, written, and video platforms and, thus GoLocal24 is creating the model for local-content media.
We just returned from the Fall National Association of Broadcasters convention in Washington, D.C. The mood was significantly more upbeat given the positive growth in radio revenue this year. One of the key themes of the convention was developing a digital strategy. Of course there are those who don’t want to acknowledge that the world has changed. Advertisers now have a way to measure results and be more efficient in their advertising expenditures. This structural shift in advertising has taken a heavy toll on traditional media including the radio industry. Lay a recession on top and well 2009 was a year the industry would like to forget. However, increasing revenue in 2010 has caused some to believe that “radio is back” and that digital is not important.
The radio industry is confused as there are so many different strategies and groups hawking digital initiatives and tools including social, web site, mobile, couponing, etc. Some of these products have a “cool” factor but I question the ability for a station to generate revenue given what little resources are being devoted. Just having a tool does not lead to revenue generation. In one of the panels a gentlemen lamented that he had done everything recommended, he had a non-station centric website, he was streaming, using Ando, but had no clue as to how to effectively monetize it all. Someone needs to bring some order and research to this chaos. In future blogs we plan on addressing each of the silos in a station’s digital media arsenal.