Radio stations are content to take their over the air content and just stream this content online. While this may allow their P1’s another way to listen it misses the significant opportunity to create more engaging content that is customized for the way people are consuming this new media. As discussed in a previous blog, one of the largest impediments to building an audience is the high commercial load carried by terrestrial stations. No longer is a station compared to a limited number of other stations in any market but to a much larger universe. A social element definitely needs to be included. While it is more difficult to compete for audience in this new world one cannot deny its existence as many radio groups are doing. Let’s stop paying lip service to Internet radio and put some thought and resources behind it.
My wife recently asked me to read “Who Moved my Cheese” by Spencer Johnson, M.D. He uses cheese as a metaphor for what you want to have in life and the characters in the story are faced with unexpected change. Some of his tenets which I list below are quite applicable:
– Change Happens – they keep monving the cheese
– Anticipate Change – get ready for the cheese to move
– Monitor Change – smell the cheese often so you know when is it getting old
– Adapt to Change Quickly – The quicker you let go of old cheese, the sooner you can enjoy new cheese
– Change – Move with the cheese
– Enjoy Change! – savor the adventure and enjoy the taste of new cheese!
– Be ready to change quickly and enjoy it again & again – They keep moving the cheese