Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move. Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning:
Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping on the word Trulia: cruelia, foolia, youlia, carpoolia, toolia.
The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total. However, while spot radio was down 3%, digital revenue increased 18% over 2012. The percentage of digital revenue is still small, only 5%. Digital represents the greatest hope for increasing radio revenue.
We need better information on the components of digital revenue as there are many;
Angel Street Capital, LLC recently completed an investment in flexReceipts, Inc. based in Orlando, FL.
flexReceipts, the leading enhanced digital receipts solution, offers retailers a post-sale opportunity to communicate with their customers. flexReceipt’s enriched receipts build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. The company’s patent-pending software allows retailers to add social media links, videos and customized offers to digital receipts. Go Beyond the Sale! Learn more at www.flexreceipts.com
Watch the product offering video here.
