IS PANDORA’S AUDIENCE GROWTH SLOWING?
Today Pandora announced audience metrics for June 2012. While these stats represent significant growth over the prior year, June results were lower than May except for share of total radio listening as can be seen below:
Listener Hours – 1.08 Billion (- 1.8% May to June)
Share of Total U.S. radio listening ( +3.1% May to June)
Active Listeners (- 2.2% May to June)
May also includes the Memorial day holiday (listening is often lower during such periods) which makes the decline worth noting.
Hi there, summer months have always been historically lower for us as well. Things slow down by a few %, I wouldn’t be surprised if that was it.