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TRULIA is Advertising on Internet Radio
Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move. Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning: Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping […]
Digital Revenue – We Need a Breakout
The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total. However, while spot radio was down 3%, digital revenue increased 18% over 2012. The percentage of digital revenue is still small, only 5%. Digital represents the greatest hope for increasing radio revenue. We need better information on the […]
TRULIA is Advertising on Internet Radio
Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move. Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning: Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping […]
Digital Revenue – We Need a Breakout
The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total. However, while spot radio was down 3%, digital revenue increased 18% over 2012. The percentage of digital revenue is still small, only 5%. Digital represents the greatest hope for increasing radio revenue. We need better information on the […]
